On average, we all receive around 90 emails each and every day. Fifty of these are personal messages such as friendly reminders of doctor appointments, forwarded memes from friends, and even promotional advertisements from local stores. The other 40 emails consist of business-related figures and statistics that help you further your business. Studies on the future of email marketing have projected a continued growth of 4.4%. This means that by the end of 2021, over 4.1 billion users will receive a ground-breaking amount of 316 billion emails. These astonishing numbers are more than enough to show the sheer power and range that emails have within marketing campaigns.
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Landing in your customer's inbox frequently can be an instrumental tool in continuing to retarget and retain them for life. We craft appealing and engaging email campaigns to ensure your customers receive the most effective marketing materials on time, every time.
Keep It User-Friendly
Business is all about interpersonal communication. And what better way of sustaining communication than through the use of email? Whenever you or your team are writing an email to send out to prospective leads or new users, it’s important to approach it with a more personal touch. You want the people who receive your email to open them and actually read it instead of just sending it straight to their trash. When composing an email for subscribing customers, you want to keep them satisfied with valuable information and updates regarding you and your business. This is why you shouldn’t keep your subscribing customers at the top of your email list. They are already interested in your brand, after all. Emails should be designed with the intention of engaging your customers with new and relevant information to drive them into the arms of your business and your brand.
Make A Clear And Concise Call-To-Action
Every email is sent with a clear and distinct reason. Whether it is sent to promote a new service or product or to inform your consumer base about any recent changes or updates within the company, every email has a purpose. This is why most emails have a call-to-action attached to them. It can be reasonably easy to go overboard with your email’s call-to-action by muddling your call-to-action with too much text and elaboration. When you overdo your email’s call-to-action, you risk alienating your readers by losing their attention or confusing them with convoluting texts. A successful and compelling call-to-action is clear and concise, something that lets your reader understand what you want from them or what action you want them to take. When writing your call-to-action, make it clear where you want your reader to go and what you want them to do.
Test Out Your Subject Lines And Keep Them Simple
You may be tempted to write elaborate and creative subject lines for your emails to show off your writing skills. However, you may be surprised that most of your readers don’t really care how skilled of a writer you are. Most effective subject lines are short, simple, and to the point. Your subject line should let your reader know what the email is about while also being enticing enough to get them to open and read it. Testing your subject lines with an A/B test is an excellent way of seeing how compelling your subject lines are. For example, consider the difference between these two subject lines: “10 Draw-Jopping Videos On Youtube” vs. “Make Sure To Check Out These 10 Draw-Jopping Videos On Youtube”. Notice the difference? While both subject lines essentially say the same thing, one is easy to read and leads straight to the point. Remember: ALWAYS keep it simple.
Make Your Emails Personal
As we said before, business is all about interpersonal communication and the relationship between the producer and the consumer. More and more companies are taking a hands-on and personal approach when it comes to creating their email marketing campaigns. By paying attention to your consumer’s needs and wants, you will better understand who your customers are and what you need to do to satisfy them. This means taking into consideration your buyer personas, such as the working-class mom or the overworked father. When you take these buyer personas into account when drafting your emails, you are putting yourself in the shoes of your readers and customers, thus forming a more personal and intimate connection with them. You’re more likely to gain new customers when you take a personal approach in crafting your emails for your marketing campaigns.
Utilize Compelling And Engaging Visuals
While the bulk of most email marketing campaigns are words, most of your readers don’t want to read a full-length novel. Modern readers now want quick, to-the-point information that is both equally engaging and compelling. And what better way to grab your reader’s attention than through the use of eye-catching pictures and graphics? Intricate graphics and designs have been proven to engage readers more than just simple text. It’s also important to know that most readers will open your emails using either their smartphones or tablets, which means that other components already hold their attention. This means that all of your emails and graphics need to be able to work on any format and any platform.
Creating Realistic And Attainable Goals
Every email marketing strategy should be built on a specific purpose of meeting some goal or objective. And while we can all daydream and fool ourselves into thinking that every one of our readers will open our emails and read them entirely, we have to accept the fact that more than half of the people we send our emails to won’t even click on them to begin with. This is why it’s so important to set a realistic goal of what you should expect when it comes to your email marketing campaigns.
Why You Need Us For Your Email Marketing Campaign
If this article has taught you anything, it’s that conducting an email marketing campaign is no walk in the park. Luckily for you, we’re here to help you through it. Our experienced and knowledgeable team is able to give you the necessary skills and knowledge you need to conduct a successful and effective email marketing campaign. Contact us today to see how we can help you take the first step forward.