Search Engine Optimization
As more and more businesses do business online, incorporating a search engine optimization plan into your marketing strategy is an important step in driving business. However, many companies fail to successfully implement one. There are several reasons for this: for some, it can be a complex, time-consuming process. Others don’t see results fast enough for their liking. The truth is that while SEO can be a long-term investment, there are sufficient benefits for both companies and consumers alike. This is where professional SEO specialists handling this element can be beneficial. Having an accomplished team focusing exclusively on search marketing frees up a business to target other areas.
Using the Right Keywords
While ranking is important to web pages, they don’t rank themselves. It takes many factors to determine how high a website is ranked within a search. One of these elements is keyword research. Keywords are the terms and phrases used by searchers to look for something online. For businesses, the research that is done to determine what are the best keywords to use in an SEO program can play a major role in how often their content is seen online.
Doing successful keyword research first requires an understanding of the audience you want to target and what services they are looking for. This can be done by asking questions about the main topic you want to build a search campaign around. From there, the next step is to tailor specific topics based on the primary topic for the SEO program. This is followed by looking at related searches or viewing similar search terms on engines like Google or Bing.
Having a Quality Website
As important as good keywords are in a search engine marketing program, ensuring that your website is fully optimized may be a bigger step. A high-quality website can mean more traffic and potential clients staying on it longer. It may be tempting to throw a site up yourself and call it a day. But the makeup of the site likely won’t be nearly as good as if it is done by a professional company. In addition, various factors can make it more difficult for users themselves. These include the amount of time to create and monitor the site, as well as potential security issues and hosting costs.
This is where a professional hosting company comes in. Using one to build your website has several advantages when compared to doing it all by yourself. To start, a professionally-done site adds more credibility to a business and is more trustworthy than a homemade site. SEO ranking scores can also be increased, as search engines include design as a factor in determining rankings. A well-built site also allows for more efficient customer service and a more identifiable brand.
While creating a new website is an effective way to display the services you offer, it can be just as helpful to review an existing site and see if any changes are needed. For this, a website audit is a perfect option. An audit can provide many marketing benefits, and usually focuses on four specific areas. Most audits start with a website performance review to ensure the site is easy to navigate. Next is assessing the SEO for quality content, meta tags, and descriptions. Conversion rate assessments check landing pages, calls to action, and any listed offers. Finally, an overall technical assessment helps to give a website the best possible experience from a user perspective.
Incorporating Blogging Into SEO
There are a variety of methods that can help a website garner a high SEO ranking. It can be as simple as updating keywords or rewriting pages on a site. One option that doesn’t get considered much in search optimization is blogging. Some companies feel that blog creation isn’t something to put effort into, but in actuality, having a blog on a website can be beneficial to have a good SEO ranking. To start, adding a blog helps keep fresh content on your website. Updating only once or twice a week can give your customers a reason to keep returning to your web page.
A good quality blog can also keep users on your website for longer periods. The key is not to overdo a blog post. Ideally, you want to write a relevant posting that makes your point clearly, and in a decent amount of time; just five minutes can serve as a perfect length. With a higher quality blog post on your site, potential customers will not only stay on your site longer but will want to come back frequently, whether for purchasing items or reading additional content.
Branding and SEO
In the world of SEO, every element of your business represents an opportunity to sell yourself. How your company is branded is a prime example. A strong brand means increased awareness, which itself can lead to higher amounts of search traffic. This can be done in a number of ways, from link building to utilizing Local SEO, to combining search with other methods like social media and email.
Having a quality brand strategy means recognizing the essential elements of a strong brand and tailoring it to your business. Whether it is defining your brand’s purpose, providing a deeper connection between yourself and your customers, or offering ways of showing loyalty to long-term users, knowing how to incorporate your brand into marketing can be beneficial in a multitude of ways. Of course, you may want to rebrand yourself as well. This can be due to wanting to expand international recognition or simply unclutter an identity. Either way, this gives companies a fresh chance to market their brand.
Choose Us As Your Atlanta SEO Company
As you have seen above, there are a lot of factors in a successful search engine optimization campaign. While some elements can be done internally, having a professional to help can make things go much easier. Fortunately, we have an experienced and knowledgeable team with the necessary skills and knowledge required to build an effective campaign for businesses of any size. Contact us today to learn the ways we can help you.