Twitter

Atlanta Twitter Marketing Agency

Social media has increasingly become a major part of life. It allows people to share information as well as have content viewed by a wide audience. One of the biggest platforms for social media is Twitter. The site has become a key part of a business’s marketing strategy. It’s easy to see why; there are over 200 million active users on the site, meaning plenty of chances to market themselves and their brand. Of course, having a successful campaign is more than putting up tweets. There are a number of elements that should be considered.

What Makes a Successful Twitter Campaign?

Coming up with what is needed to have a quality ad campaign on Twitter may seem like a complicated task. However, many of the elements to success are relatively easy to do. It starts with having a profile that highlights your brand’s mission and values. With a solid profile, you can create a lasting impression on customers that see it. Building a community is also important. You want to follow accounts that are relevant to your field, as well as customers, friends, and others that can provide you with useful information.

The type of content you share is important to a good campaign as well. It’s not easy to consistently come up with interesting tweets if you’re busy with other business activities. However, sending videos, images, or other visual formats can serve as an effective variation, and gives you options other than just sending text. Finally, interactivity is beneficial when it comes to your followers. Whether it’s retweeting, replying, or following, engaging with your customers can help expand your client base.

Scheduling Tweets for Posting

While coming up with ideas for Twitter posts can be easy, finding time to do them may be a challenge, especially if you have other tasks on your plate. You may be too busy to put up new tweets. The good news is that a scheduling tool can help make this easier. Using a scheduler gives you a sense of consistency, where you can set up posts to go up at a set time each day. It also allows you to send tweets out at the times when you will get the highest levels of impressions and engagement. Scheduling also lets you space out your posts, allowing you to maintain exposure throughout the day.

Metrics to Monitor

When you set up a Twitter campaign, you want to see that it is performing well. But at its core, there are hundreds of fields you have the option to monitor. Fortunately, there are KPIs, or Key Performance Indicators, that provide the numbers you need to track your campaign. Some of these include:

• Engagement. Whether it’s clicks, retweets, or replies, the number of times someone interacts with your tweet can indicate how well it’s doing.
• Performance. While impressions are important to know, the engagement rate you have provides a better sense of how audiences are reacting to your feed over a length of time.
• Growth. In order to expand your customer base, you have to increase the following you have. Look to track the number of engaged followers you have in your targeted range instead of just the total follower count.
• ROI. As mentioned, clicks from a tweet to your site are beneficial to know. Even more important is how many of these clicks lead to purchases or conversions. Including this data gives you a sense of how it compares to your budget.

Call Us For Handle Your Campaign

When setting up a Twitter campaign for your business, you want to know it gives you the results you are looking for as well as a solid return on investment. Hiring a marketing agency to handle your tweets can free up time for you to focus on other business needs. We have experience in handling social media for companies of various sizes and can operate your campaign to meet your needs. Call us to get more information today.