Email Marketing Is Beneficial
Email can be a great marketing tool for businesses. On a given day, we receive up to 100 correspondences in our inboxes. This means there are numerous opportunities to get your message out about your brand and market it to an audience. Of course, how you decide to do this is just as important as what you decide to send. With several types of marketing emails available that you can send, choosing the right one can be a challenge. One of the newest types to arrive in recent years is video emails. By incorporating video into your marketing emails, not only do you stand out from the com
How Do Video Emails Work?
There are two primary methods to incorporating videos into an email. The easiest is to add a static image with a play button that looks like a video. This image will basically serve as a landing page where the video will display. It will also give the recipient a preview of the video’s content, making it better than simply including a hyperlink. The other method is to directly embed the video into the message or use HTML5. However, this can be difficult to do, as only 40% of email service providers are capable of displaying embedded video. Whichever method you decide to use, you want to keep it relatively short. In fact, 95% of people believe a business video should be 2 minutes or less.
The Type of Content to Record
The good news about video emails is that there is no real limit to the type of content you can record. For example, you can give viewers a behind-the-scenes look at your business, including how some of your departments work and short profiles of your employees. If you are in the process of introducing a new product or service, a quality video can serve as a way to introduce it or tease updates leading up to launch. In addition, once it is launched, you can set up a video explaining how the product works as well as any instructions for customers. Finally, you can use feedback from your users as content by asking them to record a testimonial indicating how happy they are with your service.
Video Email Benefits
Using video as part of your email marketing strategy offers numerous benefits for your business. One of the biggest advantages is that it can lead to better conversion and click-through rates than using traditional text-based emails. The numbers back this up: video emails can increase CTR by as much as 300%, and it also leads to a lower unsubscribe rate. Video can also be useful in building trust and authenticity with your brand. Having a recording puts a face to your business, giving your audience an idea of who they will be working with. The main key is to be genuine and honest when creating filmed content.
Another benefit of video is the impact it can have on your overall SEO. If you decide to send a video in a format that can be shared on social media, it can lead to an increase in traffic. On average, videos are shared 12 times more on social sites compared to text and videos. If a video of yours is shared, that equals higher social engagement, which itself leads to a boost in search engines for your business.
Why You Need Precision For Your Video Email Marketing
Incorporating video into your email marketing campaign offers benefits at multiple levels of your marketing strategy. However, setting up a strategy can be a difficult task. Luckily for you, we’re here to help you through it. Our experienced and knowledgeable team offers the necessary skills and knowledge to conduct a successful and effective email marketing campaign. Contact us today to see how we can help you take the first step forward.