What is Rebranding?

Well, it’s just what it sounds like! Rebranding is taking your brand and changing it, updating it, reimagining it. When businesses rebrand they create a new name, symbol, design, concept or combination of all these things, with the intention of developing a new, differentiated identity. This usually involves dramatic changes to a brand’s marketing strategy and advertising themes. On average, this change tends to take place every 7 to 10 years.

Why do Businesses Rebrand?

There are numerous reasons a company may choose to rebrand. One of the most common reasons is internationalization. This is the process of making your brand more recognizable internationally. There are also organizations that choose to rebrand because they feel their image is outdated. This could mean that your brand no longer represents what products and services you offer, or it could just be that your logo simply looks old. Public relations incidents are another good reason to rebrand. When these things inevitably occur, rebranding can be a good way to refresh the way your business is being perceived. There’s also the matter of mergers and acquisitions. The main two reasons for rebranding in this situation are to make the change visible and also to comply with legal requirements. Corporate identity development is yet another common reason for rebranding. Many companies have a messy, incomplete identity. The fact of the matter is you can’t just choose a color and stop there!

Creative Branding Solutions

Obviously, there’s a lot to consider when it comes to rebranding. You could have every reason in the world to rebrand, but still have no idea how to attack it. For example, some of you may or may not remember the GAP rebrand. It didn’t go so well because they didn’t know what they wanted their brand identity to be. It was so bad in fact that they literally had to undo this change within a matter of days! That’s where we come in. At Precision Creative, we build brands that appeal to your customers and display your vision. We refuse to give our clients the same cookie cutter graphics that everyone else offers. We design a one of a kind identity that shows your customers that you mean business. From there, Precision Creative can execute your new brand and take it all to market. Contact us today, and let’s work to develop a plan that will bring your logo and brand to the forefront of your industry.